ADAPTIVE DIGITAL LITERACY IN ENGLISH FOR BUSINESS COMMUNICATION: EMERGING TRENDS AND FUTURE DIRECTIONS IN AI-ENHANCED LANGUAGE LEARNING
Keywords:
Digital Literacy, Adaptive Learning, English for Business Communication, AI-enhanced Learning, Educational TechnologyAbstract
This paper reports on the development of an adaptive English for Business Communication (EBC) module that integrates digital literacy and AI-supported learning. The study was carried out with undergraduate Economics students at Institut Turatea Indonesia, using the ADDIE design model. Data were collected through surveys, observations, and pre- and post-tests. Results show clear improvements in students’ business English skills, digital literacy, and confidence in online communication. Students also responded positively to the use of AI tools such as Grammarly and ChatGPT. The findings suggest that adaptive modules can make English learning more relevant to today’s digital business context, especially for students in resource-limited settings. Future work will consider scaling the module and exploring long-term impacts.
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